The Dawn of a New Gentleman

 

The Birch’s Man is the modern gentleman who wears his ambition on his sleeve, a man who lives in the moment but with his eye on the future. He is the CEO, aware of where he comes from, and he is the Intern, aspiring to the future. He is an everyman, well mannered, humble and a leader but most importantly he shops at Birch’s Man because he knows that success has a dress code. Welcome to the new Birch’s Man – The Mark of Progress and a Brand that caters for the modern gentleman.

Our new look and feel embodies this philosophy: change is an essential part of progress but staying true to one’s core values is equally important. From the new logo with its strong lines which echoes a classic yet modern look to the established by-line which pays homage to our past, every detail of our rebrand has been considered to embody the Birch’s Man and the clothing labels we stock. Have a look at our Behind the scenes video. “Making the Birch’s Man”